I am!

Mohammad Zahidi Bin Abdul Rahman

Business Development Advisor

Empowering Sales Teams Across Malaysia & Brunei

With over 35 years of leadership in FMCG sales and operations, I specialise in transforming teams and businesses through strategic training, practical sales frameworks, and real-world coaching. Whether you’re looking to scale your field sales team, optimize distributor channels, or strengthen sales leadership, I bring proven solutions that drive measurable results.

About Me

Get in touch with me

 I’m Mohammad Zahidi, a Sales Trainer and Business Development Advisor with over 35 years of hands-on experience in the Fast-Moving Consumer Goods (FMCG) industry. My journey in sales started in the field and evolved into leading national sales operations and distributor networks for a global FMCG corporation.

I’ve had the privilege of managing and building sales strategies that deliver results which supports long-term growth.

As an HRDC-certified trainer, my programs are designed to be practical, relevant, and rooted in real business challenges.

Areas of Expertise
Sales Strategy & Operations
Field Sales Management (FMCG)
Distributor & Channel Sales
Sales Team Development
Business Development Coaching
Go-To-Market (GTM) Execution
Career Journey

Key Roles in Sales and FMCG Leadership

I have worked for over 35 years in the FMCG industry, taking on important roles where I led sales teams, managed operations, and helped companies grow their sales in Malaysia and Brunei.

Key Accounts Manager

Handled important retail clients across the country.Worked closely with major stores to improve sales and build long-term business relationships.

National Sales Operations Manager

Led the sales team at the national level.Focused on improving sales performance, planning better strategies, and making sure the sales team was working smoothly and efficiently.

Head of Sales Operations

In charge of sales in West Malaysia, East Malaysia, and Brunei.Managed teams of Sales Managers, Executives, and Distributors across different regions.Created systems and tools for better sales processes, many of which are still being used today.

Advisory and Training Expertise

I’m a certified trainer with HRD Corp Malaysia (HRDC). My training is based on real sales challenges and is designed to be practical, straightforward, and results-focused.

I combine real-life sales experience with simple, hands-on training methods. My sessions include group discussions, coaching, and real-world examples. After the training, I continue to guide teams so they can apply what they’ve learned in their everyday work.

Here’s what I focus on in my programs:

Helping teams improve sales execution on the ground
Setting clear and achievable sales targets and KPIs
Planning and managing sales territories and distributor networks
Building effective go-to-market (GTM) strategies
Developing a strong and confident leadership mindset
Brands & Companies I’ve Worked With

Over the years, I’ve had the chance to train and guide sales teams from both big companies and smaller businesses in Malaysia and Brunei. Some of the well-known companies I’ve worked with are:

  • Nestlé Malaysia
  • Sime Darby
  • JDE Coffee
  • DST Communications (Brunei)
  • Sedunia Travel

I’ve also worked with many distributors, wholesalers, and small to medium-sized businesses (SMEs).

Each training session is customized based on the size of the company and the experience level of the team. Whether it’s a big company or a growing business, I make sure the training fits their goals and needs.

My Training Approach

My training is hands-on, practical, and easy to apply. I focus on real challenges that sales teams face every day. Instead of long lectures, I use interactive methods that help teams learn by doing.

Here’s how I make my sessions effective:

Role-play and Simulations

Teams practice real sales situations to build confidence and improve their skills.

Real Sales Examples

I use actual business cases, not just theory, so participants can relate and apply the learning quickly.

Useful Tools and Templates

I provide ready-to-use trackers, worksheets, and planning tools that teams can use in their daily work.

Before and After Evaluations

I check progress through simple assessments to make sure the training is useful and delivers results.

Optional Follow-Up Support

After the training, I can offer extra guidance to help teams put what they’ve learned into action.

Each session is customized to fit the team’s level, industry, and goals, so they leave with practical skills they can use right away.

Simple. Practical. Focused on Real Results.

My Training Philosophy

I believe training should be easy to understand and useful in daily work. I use real sales examples and hands-on activities to help teams learn in a way that makes sense. Each training session is designed to match the team’s size, experience, and business needs.

Here’s what I include in every program:

Simple tools to check learning progress

Practice activities based on real sales situations

Clear feedback to help improve after the session

What Clients Say
Zahidi’s real-world experience made all the difference. His methods were practical and easy for our team to use
Alya Sofia
Training Manager
After the training, we saw better team motivation and improved sales performance.
Nur Aisyah
Regional Sales Director
After the training, we saw better team motivation and improved sales performance.
Muhammad Iqbal
Head of Sales
Ready to train your sales team? Let’s work together.